Finastra’s talent evolution: Enhancing recruitment quality and diversity with Gaia

“Working with Gaia over the past year and a half has been a pleasure. They have helped us tap into a larger talent pool worldwide and provided a great platform to share our story. Adam and his team have been incredibly responsive and professional across all campaigns. We look forward to continuing our partnership with Gaia.”
Jumal Nelson

Our impact

The results were nothing short of spectacular:
2,640
Total applications
174,932
Total clicks
465,716
Total engagements
1.83%
CTR

Finastra approached Gaia to enhance their recruitment efforts for software roles, aiming to improve both the quality and quantity of applicants. Starting with 10 campaigns, the strong results prompted them to expand to 40 campaigns. With Gaia’s support, Finastra attracted 2,640 applications and achieved 9.58 million impressions, with an impressive CTR of 1.83%— well above the industry standard. These results solidified Gaia as Finastra’s primary recruitment platform, significantly reducing reliance on traditional job boards.

The challenge

Finastra faced two key challenges in their recruitment strategy:

1. Attracting high-quality talent: Existing recruitment methods were not yielding the desired pool of candidates, particularly for software roles requiring a long-term commitment.

2. Improving gender diversity: Finastra struggled to attract female candidates for technical roles, a key focus of their diversity and inclusion efforts.

Additionally, Finastra sought to enhance their employer branding and engage both active and passive candidates in a competitive hiring market.

Our innovative solution

Gaia developed a proactive annual campaign plan, focusing on strengthening Finastra’s employer brand to appeal to passive candidates, rather than simply filling vacancies. Key aspects of the strategy included:

Employer branding campaigns: Gaia positioned Finastra as a leading employer by promoting their mission, values, and workplace culture, targeting a broader audience.

Targeting female talent: A core part of the strategy involved initiatives to attract women to tech roles, using data-driven approaches and tailored messaging.

Improved application quality: By focusing on long-term hiring needs and aligning candidates with Finastra’s company culture, Gaia significantly improved the quality of applications. This ensured candidates not only met technical requirements but were also aligned with Finastra’s core values and culture.

Cost reduction: By optimising recruitment strategies and utilising Gaia as their primary platform, Finastra reduced reliance on traditional recruitment platforms, streamlining recruitment costs.

Global reach: Finastra received 2,640 applications from a globally diverse talent pool, highlighting the effectiveness of our tailored campaigns in attracting high-calibre candidates from various backgrounds.

Hiring success: Finastra filled critical roles, diversifying their workforce and advancing their mission to attract more female talent in tech.

Campaign performance: The strategic campaigns for Finastra generated 9,583,962 impressions, 174,932 clicks, and 465,716 engagements, achieving a standout CTR of 1.83%, significantly outperforming industry benchmarks.

Conclusion

With Gaia’s support, Finastra has successfully revolutionised its recruitment strategy, transitioning from reactive hiring to a proactive, brand-led approach. This evolution has enabled Finastra to tap into a larger, more diverse talent pool, enhance the quality of applicants, and reduce recruitment costs. Positioned as a global leader in tech recruitment, Finastra continues to benefit from Gaia’s innovative solutions as they pursue their long-term hiring goals.

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