Admissions and education marketing service

Attract outstanding students and inspiring teaching staff with Gaia’s AI-powered solution, designed to deliver impactful admissions and recruitment campaigns. 
We partner with some of the world's leading schools

Attract top students with AI-powered marketing solutions 

Attracting the best students is never easy. With every school relying on the same platforms for admissions marketing, standing out in the competitive education industry can feel like an uphill battle. 
But what if you could attract future students and their parents before they even notice your competitors’ ads? 
Gaia leverages AI-powered social media marketing for admissions, providing your school with innovative strategies to attract top talent cheaper and faster.
Book a Free Discovery Call

83% of parents and 97% of children use social media every day

Attract top candidates to your admissions funnel with social media marketing, delivering faster and more cost-effective results than traditional methods.

How we compare

Standard approach

Gaia's
solutions

Relying on print and generic digital advertising, just like every other educational institution. 
Using AI-powered targeting to reach parents and students on the social media platforms they engage with every day. 
Reaching only those actively searching for an educational institution to apply to. 
Reaching both those actively searching for a school now and those who may consider it in the future. 
No ability to target your ideal audience, resulting in many irrelevant candidates. 
Advanced targeting capabilities, ensuring more relevant inquiries from your education marketing campaigns. 
No impact on brand reputation or awareness. 
Social media advertising boosts brand awareness alongside your campaigns. 
Average time spent on each admissions campaign: 8 working days.
Average time spent on each campaign: no more than 1 hour. 
Requires a lot of manual labour, admissions experience, or significant investment. 
Requires no technical knowledge and saves over 30% of your admissions budget, making it simple and stress-free for you.

Who is Gaia

Gaia, the AI-powered recruitment platform, is designed to meet the unique challenges of the education sector. With our AI-driven targeting, we help you attract talent that fits, reach passive candidates on the social media channels they use and significantly reduce recruitment costs. 

Our approach to the admissions process:

Research

We take the time to understand your team, school and target audience, tailoring our approach to meet your unique admissions needs and help you achieve your enrolment goals. 

Campaign setting

We identify the most effective social media platforms for your marketing strategy, craft engaging messages, and launch targeted ad campaigns to connect with prospective students and parents. 

Landing page creation

We create engaging, optimised landing pages to boost ad conversions and attract the most suitable applicants for your school.

Campaign launch

We launch and optimise your campaign to ensure the best quality applications and maximum ROI. 

Attract top students and teachers with

AI-powered marketing solutions

Track your school’s admissions campaign in real-time with our user-friendly dashboard, keeping you informed at every stage. 
Book a Free Discovery Call

Hear from our clients in the

education sector

“You write short, snappy copy because I say what I want and then you guys turn it around.”
Harriet Canavan
Marketing Manager at Sibford Shcool
“We've had some people who said that they weren't necessarily looking for jobs, but because they've seen on their social media and it looked interesting, they applied and we hired them.”
Alice Pitt
HR Advisor at Royal High School of Bath
“I came to Gaia to learn new strategies and to sort of get ahead of the game so I can boost up what teachers we're getting in right now.”
Abbie Wheeler
Head’s PA at The Mulberry School
“You literally doubled the number of applicants that we received for this role, bigger pool, bigger opportunity to get the right person.”
Sarah Agar-Brennan
Head of Enterprise at University of Huddersfield
“Some of the quality of the applications wasn't as high as it had been in the past before using you guys.”
Gill Gildersleve
HR Manager at Waldegrave School
“We decided to use Gaia because they offered innovative solutions to age-old problems.”
Senior HR Professional
The Thomas Adams School
“A lot of data and statistics around the types of reach that our adverts are having in terms of both area and gender, ethnicity and to be able to kind of target our efforts to those harder to reach places.”
Hayley Shaw
Head of HROD at City of Bristol College
“We decided to use Gaia because it's basically tapping into the pool of candidates that is passive and isn't necessarily going out of their way to look at job boards.”
Angela Bull
Director of HR at Unity Schools
“A really flexible organisation that allows us to work in partnership with them to get our recruitment strategy and messages right.”
David Fisher
Headteacher at Kings Langley School
“And something that we've been focusing on here at the school is looking at the diversity of our staff and the diversity within our recruitment processes.”
Will Cullen
Head of HR at King’s House
“A couple of the applicants actually came to us and said...that it was only because we were advertising that they applied and they haven't applied to other jobs locally.”
Ian Yapp
Principal at King James’s School
“The idea being that they're applying to our schools, and the interview day, we've got five, six, seven people to interview rather than just one person.”
Jillur Rahman
Regional Director at CST
“...and what I'd say the key is that people listen and respond to our needs and when we need need them to respond to...”
Nick Hurn
Chief Executive Officer at BWCET
“I now feel like I have more time and actually the job is being done by a professional company who will know their way around each and every social platform in some depth.”
John Newbould
Head of Marketing at Bolton School
Load More

Frequently asked questions

How are admissions changing?

This approach helps institutions engage thoughtfully with students and their families on their preferred platforms, creating a proactive and personalised admissions process.

What is education marketing?

Education marketing involves creating tailored strategies to promote school and university programmes. It focuses on digital and social media platforms, using carefully crafted messaging to engage prospective students. These targeted campaigns highlight an institution’s unique qualities and benefits, attracting the right audience effectively.

What is the best college admissions marketing strategy?

A successful school admissions marketing strategy combines several approaches. Start by understanding your target audience and developing tailored messaging. Use data-driven digital marketing to connect with prospective students, combining social media advertising for quick visibility with educational content on your school’s blog and YouTube channel for sustained engagement. Regular monitoring and optimisation can help your school attract and enrol students who are the right fit.

Does PPC work for universities and schools?

Pay-per-click (PPC) advertising can be a highly effective strategy for universities and schools, especially as part of a broader education marketing plan. It enables precise targeting and provides immediate visibility on search engines and social media, helping institutions connect directly with prospective students.

Which social media marketing channels work best for educational institutions?

The best social media channels depend on your target audience. Platforms like Facebook, Instagram and LinkedIn work well for reaching a broad demographic, including students and parents. For younger audiences, TikTok and Snapchat offer exciting opportunities to engage and connect more dynamically.