For Public Sector

AI Platform. One Suite. Designed for all. Recruitment goals met.

Together, we’ll do recruitment better and faster, with precision targeting.

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Trusted by
Trusted by
Agencies
Public sector
Private sector

Say goodbye to ad spend wastage with Gaia:

your ultimate recruitment solution

Media recruitment agencies rely on Gaia, the world’s leading programmatic social recruitment platform. Powered by AI, our automated system helps clients attract and connect with top-tier talent on social media, swiftly and accurately.
We turn the chaos of recruitment into a smooth, efficient process, hooking top talent faster than you can say "You're hired!"

This means agencies can focus on what really matters - building great client relationships and optimising media schedules.



Challenges in traditional
agency approaches

Gaia's
solutions

Neglecting social and
search for recruiting
Being present where candidates spend time
Gaia ensures your job ads are where the talent is, maximising your reach.
Manually managing Facebook business manager
Automating job feed integration
Say goodbye to manual data entry and campaign creation with Gaia’s seamless integration capabilities.
Spending several hours crafting job ads
Publish social job ads at scale
Gaia empowers you to deploy campaigns swiftly and efficiently, saving you time and effort.
Dull, ineffective job advertisements
Creating captivating multimedia content
Attract and engage candidates with visually stunning, attention-grabbing job ads.
Skyrocketing job ad costs
High ROI on social media job ads
Gaia helps you stretch your recruitment budget further with targeted, cost-effective campaigns. No more ad spend wastage!
Inadequate applicant volumes
Filling hard-to-fill positions
With Gaia, you can attract and secure top talent that seemed out of reach before

Target niche audiences, attract top talent, and reduce recruitment spend

Use Gaia’s sophisticated AI technology to target niche audiences and attract top talent without breaking the bank.
Whether you are in education, healthcare, emergency services, or any other public sector industry, Gaia helps you pinpoint the perfect candidates to support organisational success and community service.

Break the mould

try something different

The public sector recruitment is filled with red tape that hinders hiring progress. It’s time to break the mould and try something innovative. 
Gaia presents a fresh approach to recruiting and filling public sector roles. If you are weary of wrestling with slow hiring processes and drowning in compliance requirements, then Gaia offers the solution you seek.
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Proactive targeting

Reach your desired audience proactively across social media channels, apps, and websites they frequent daily. Gaia ensures 100% reach, targeting the right candidates or stakeholders in the public sector.

Cost efficiency

Save significantly on advertising costs with Gaia's affordable solutions. Our pricing models are designed to fit within the budget constraints of public sector organisations, maximising the value of your recruitment investment.

Nano-targeted
campaigns

Deploy targeted campaigns across social media channels and Google, using demographics, location, behaviour, and interests to reach the ideal candidates or stakeholders. Gaia's nano-targeting ensures precision in reaching the right audience for public sector roles or initiatives.

Cutting-edge technology

Gaia uses data-driven AI technology to automate the entire recruitment process for the public sector. From candidate sourcing to engagement, our technology streamlines operations, saving time and resources while maximising effectiveness.

Dynamic reporting

Benefit from data-driven campaigns with Gaia's dynamic reporting features. Automated testing continuously improves campaign results and engagement, providing real-time insights into the performance of your recruitment efforts.

Guaranteed results

Gaia offers guaranteed results with the prediction and generation of leads for each advert. Whether targeting candidates or stakeholders, our solutions ensure an increase in interest and engagement, delivering measurable ROI for public sector recruitment initiatives.

Gaia fills 94% of niche public sector job roles at speed

Balance recruitment
needs

Easily manage the recruitment needs of multiple departments or facilities with Gaia's intuitive platform.

Fulfil D&I strategy

With laser-specific targeting and tracking, Gaia helps you broaden talent pools inclusively, ensuring diversity and inclusion.

Access high-quality
candidates

Gain access to a diverse pool of high-quality candidates, ensuring you focus on quality over quantity.

Achieve success

Public sector organisations have reported a 94% success rate in filling vacancies on the first try since switching to our platform.

Education sector

Thanks to the acquisition of education specialists soccialy, Gaia has served 1,000s of educational institutions to attract top talent and boost recruitment ROI, while also increasing student enrolment through effective Admissions campaigns.
If you are a school, college, university or Trust, explore how we can help you reduce costs and attract the right talent and students. Plus, our ROI outshines traditional job boards — see the difference for yourself.
Learn more about education sector!
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Challenges

Gaia's
solutions

Slow hiring processes
Efficient hiring processes
Gaia streamlines hiring processes, reducing time-to-fill and ensuring efficiency.
Manually managing Facebook business manager
Simplified compliance
Gaia simplifies compliance requirements, ensuring adherence to regulations without hassle.
Ineffective Recruitment Methods
Optimised recruitment strategies
Gaia introduces targeted and efficient recruitment strategies, optimising candidate sourcing.
Limited Access to Quality Candidates
Access to quality candidates
Gaia broadens access to a diverse pool of high-quality candidates through advanced AI technology.

Reach your hiring goals with Gaia

With Gaia by your side, you can overcome these obstacles and achieve unparalleled success in your hiring goals.

Challenges

Gaia's
solutions

High competition for talent
Targeted campaigns on search and socials
Reach the right candidates with precision-targeted campaigns.
Brand consistency at every touchpoint
AI Branding
Stand out from the competition with a compelling employer brand powered by AI technology.
Candidate drop-off mid application
Enhanced candidate engagement
Provide a seamless and engaging experience for candidates at every stage of the recruitment process.

Why public sector loves Gaia

Gaia offers a comprehensive solution that integrates seamlessly with all ATS and CRM providers. 

Our AI-powered platform simplifies recruitment, allowing you to focus on strategic goals rather than administrative tasks.

Hiring efficiency

Gaia streamlines hiring processes, reducing time-to-fill and ensuring vacancies are filled promptly. AI-driven compliance checks and automated processes for campaign setup and candidate matching expedite recruitment workflows.

Compliance

Gaia simplifies compliance requirements, ensuring adherence to regulations without burdening HR teams. AI-driven compliance checks ensure that every step of the recruitment process meets regulatory standards effortlessly.

Innovation

Gaia introduces fresh and innovative recruitment methods, offering solutions tailored to the unique needs of the public sector. Automated processes for campaign setup and candidate matching beat down traditional recruitment practices.

Effectiveness

Gaia's targeted recruitment strategies optimise candidate sourcing, resulting in higher-quality hires for public sector roles. AI-driven candidate matching ensures that only the most suitable candidates are selected for each position.

Talent attraction

Gaia broadens access to a diverse pool of high-quality candidates through advanced AI technology, ensuring the public sector attracts top talent. Automated processes for candidate matching connect public sector organisations with the best candidates, regardless of their location or background.

Case studies

View all
Gaia
Harnessing in-house innovation for rapid recruitment
We used our own platform to attract the best talent – it took just five weeks from ad to hire!
1220
Candidate clicks
31
Quality applications
1
Hired!
Amey
Cost efficiency and top talent attraction
Gaia’s targeted approach and creative social recruitment strategy saved Amey £12,000 for two new hires.
860
Candidate clicks
50
Quality applications
2
Hired!
NHS
Achieving a 70% shortlist rate
With Gaia’s help, the NHS shortlisted 17 candidates from the top talent pool, leading to their crucial hire.
877
Candidate clicks
17
Quality applications
1
Hired!
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Hear from our clients

in the public sector

“You literally doubled the number of applicants that we received for this role, bigger pool, bigger opportunity to get the right person.”
Sarah Agar-Brennan
Head of Enterprise at University of Huddersfield
“Some of the quality of the applications wasn't as high as it had been in the past before using you guys.”
Gill Gildersleve
HR Manager at Waldegrave School
“We decided to use Gaia because they offered innovative solutions to age-old problems.”
Senior HR Professional
The Thomas Adams School
“A lot of data and statistics around the types of reach that our adverts are having in terms of both area and gender, ethnicity and and to be able to kind of target our efforts to those harder to reach places.”
Hayley Shaw
Head of HROD at City of Bristol College
“We decided to use Gaia because it's basically tapping into the pool of candidates that is passive but isn't necessarily going out of their way to look at job boards.”
Angela Bull
Director of HR at Unity Schools
“A really flexible organisation that allows us to work in partnership with them to get our recruitment strategy and messages right.”
David Fisher
Headteacher at Kings Langley School
“The idea being is that they're applying to our schools and come on interview day, we've got five 6-7 people to interview rather than just one person.”
Jillur Rahman
Regional Director at CST
“...and what I'd say the key is that people listen and respond to our needs and when we need need them to respond to...”
Nick Hurn
Chief Executive Officer at BWCET
“Gaia targeted the candidates for us and we actually got 3 more candidates than we needed so we did actually make those positions and took them onboard.”
Kirstin Crabbe
Head of Resourcing at Sustrans
“They're really fun and easy to work with. The bulk of the work that I would usually do is given to Gaia”
Bav Dhanda
Recruitment Marketing & Engagement officer

Ready to switch up your

public sector recruitment strategy?

Ready to efficiently fill your organisation's challenging vacancies, effectively achieve your D&I objectives, optimise budget allocation, and secure top-tier candidates — both active and passive?

We will manage the intricacies of programmatic advertising, expertly targeting passive job seekers across social platforms. Additionally, benefit from our comprehensive retargeting strategies on search channels, ensuring thorough coverage.
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